Services

ATPR solely focuses on technical PR and as a result we believe that makes us the best at it. Our focus is achieving coverage for you in key B2B media outlets - ensuring your company is featured alongside, or instead of, the competition.

  • We start from the beginning, analysing your market, understanding who your competitors are, what they do better than you and what they don’t, determine your target audience and how we can reach them. We want to talk to your engineers and commercial directors to really understand what you are selling, what’s good about it, what makes it unique, understand what keeps your customers awake at night, what are the current trends and challenges. From here we ask what success looks like and put a plan together to reach it.

  • Creating engaging and insightful content is critical to any PR campaign. With a solid background in engineering and technical writing we can take all the information we need from your team very quickly. From just 20mins on the phone to one of your engineers we could have enough material to create a newsworthy press release for distribution on mass to media, an insightful thought leadership piece for an automotive business outlet, a technical feature article for a B2B outlet and even an attention-grabbing LinkedIn post. Our technical writers can also support with creating website content, generating technical case studies and social media content

  • As all of our clients operate in the automotive and e-mobility sectors we are in regular contact with all the key media in those industries. ATPR will act as your internal press office, handling any media enquiries and proactively seeking media opportunities for you.

  • Launching a product or technology is often the first step towards a comprehensive PR campaign. The team at ATPR has experience launching technologies at a range of budgets, whether it’s a large media event or simply a single press release.

 

 Supporting services

  • Good assets are critical to a successful PR campaign. Simply put, even if you have a great story, with no assets the editor is unlikely to use it. Over the years, ATPR has developed a team of trusted professional photographers and videographers that have experience shooting everything from components to test cells. It sometimes isn’t easy to make technology look sexy but we know the people that can. We can manage the shoot including creating a shot list and making sure everything runs smoothly on the day.

  • We believe that advertising should be a part of a well thought out strategy with clear objectives. ATPR can help you plan your campaign and work with you to develop specific artwork with the correct messaging and call to action. We can also negotiate with the media on your behalf on price, positioning and additional extras to maximise your value.

  • ATPR works closely with an excellent design agency to help our clients rebrand or create exciting artwork, adverts or complete websites.