We specialise in automotive and e-mobility technology PR and communications. The team works closely with the world’s leading B2B trade media ensuring that our clients are put directly into the hands of their target audience.

We pride ourselves on our technical knowledge. Some of the team have an engineering background and all have a passion for technology. We believe this benefits our clients in two ways; we use less of your time and can better communicate your technology to the media.

There is no one-size-fits-all approach to PR and communications in the automotive and e-mobility industries. We will work together with you to find a way that suits you best. We are a dedicated team aiming to become an extension of your marketing department.

“Industry 4.0 is changing our world faster than ever before. Technology is creating new industries and transforming existing ones. The automotive industry is going through its biggest shift in its history. Not only is the way we are powering our vehicles changing rapidly, the way we use and own them is changing too. We are looking towards a more electrified, autonomous and connected future.

This shift is requiring an acceleration of innovative technology and with new players entering the market it is more competitive than ever. There has never been a greater need to communicate the advantages of your technology over the competition. This is why I started ATPR, a company focussed solely on technical PR.”

— Richard Doherty, Director and Founder of ATPR
BEng